Thousands of years of weaving tradition and the authority that is the Woolmark® label

In this article, we explore the importance of wool as a weaving material, the advantages of wool in terms of sustainability and the role of Woolmark®, a registered global trademark that offers the guarantee of quality, in the industry.

While animal husbandry is generally dated back to 9,000 BC, sheep farming was a major method of production in Mesopotamia all the way back in 10,000 BC. For humans, wool was the first material used in woven garments. Knotted wool upholstery fabrics date back to 5000 BC. In short, wool is an indispensable natural weaving material that has been wrapped around our bodies for thousands of years.

As a natural, biodegradable, and renewable alternative, wool is also the most ecological fiber. However, it only covers 1% of the global yarn market.

It’s time to give wool the value it deserves

One of this year’s major awareness-raising campaigns, “Why Wool Matters”, explores the positive pastoral contribution of sheep grazing in the light of the work of academics. The findings, reviewed by independent experts, reveal the unique renewable and biodegradable properties of wool and its contribution to the circular economy.

It took the general public roughly half a century to understand the negative environmental impact of synthetic materials. This impact is brought to light by the campaign which underlines the maintained dominance of synthetic materials, especially in weaving, despite their adverse effects. It is highlighted that 69% of yarn production consists of synthetic oil-based materials that will pollute our planet for generations.

So, even with all this information that is now available, how is it that we still fail to fully grasp the value of wool? On our planet, 1.937 million kilograms of wool is produced annually from around 1.129 million sheep to be used for a wide range of products. It is necessary to take more advantage of the unique opportunities offered by this product, which is produced in many regions around the world. Producers and consumers need to learn more about the benefits that come with natural and sustainable alternatives such as wool. Specializing in ruminant animals in the Department of Biology at the University of Leeds, Dr. Henri Greathead states methane is generated by any production process, but wool production from sheep contributes very little to greenhouse gas emissions. With 84% growth between 2010 and 2030, textiles is one of the highest growing industries. Resulting in 1.2 billion tons of greenhouse gas emissions, textile production generates more pollution than global aviation and maritime activities combined. Underlining the importance of making changes in yarn production, experts emphasize the importance of wool that is produced organically and for which animal welfare is a priority.

Wool is biodegradable and wool products have the quality to become timeless pieces in home textiles or clothing collections.  Wool is biodegradable, carbon neutral and is a natural fiber.

The “Why Wool Matters” campaign supported by over a thousand brands and companies, showcased the importance of wool with more than 250 activities in 17 countries, including Turkey.

What does the Woolmark® label tell?

Products carrying the iconic Woolmark® logo is a testament that the product is 100% wool. The Woolmark® trademark, the most well-known textile fiber brand in the world, has been placed on more than 5 billion items since 1964, as a seal of quality guarantee.

The products bearing this logo, which is one of the most recognizable textile symbols in the world, meet rigorous quality standards thanks to the natural, renewable, and biodegradable properties of wool. By bearing the trademark logo, companies showcase that their production is in adherence to the highest quality wool with Woolmark®’s certification program.

We can explore wool-filled products in Maya’s Professional’s Natural Line sleep collection, discover everything about Wool Pillow pillows produced using pure wool balls, and learn more about the sleep experience offered by Wool Veil, which uses pure English wool.

Woolmark® certified products meet strict quality and performance standards, and only the best quality wool can carry the Woolmark® brand.  As one of the most recognized textile brands in the world, the Woolmark® brand gives consumers the assurance of guaranteed fiber content and quality.

The Woolmark® brand is supported by technical specifications, strict and rigorous independent testing.

Take a step into the durable and sustainable world of wool that offers strong insulation, regulates moisture in the air, provides uninterrupted sleep reduces static under the Woolmark® guarantee.

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